What Is An Art Director? [ All You Need To Know ]
An art director is responsible for the art direction of anything visual in a project, whether that's a film or TV show, commercial, print ad, web design project or video game. The art director is the creative visionary and is responsible for the overall look of a project from start to finish.
The art director is sometimes referred to as "the visual head" or "an artistic director", and typically reports either to the creative director or chief executive officer of a company.
What do art directors do?
Art directors work with set and costume designers, production designers, graphic artists and illustrators on daily basis. Art directors are often tasked with managing the artistic direction and development of photography, visual effects, music and sound design for a project.
In film production, an art director oversees the design of all branding elements such as title sequences and credits. They may also be responsible for the color composition of the film's color palette, as well as a selection of all visual effects and post-production techniques.
In TV production, the art director generally supervises the look of any title sequences or opening logos that appear before every episode of a television series.
How do you become an art director?
Art directors usually have a background in both graphic design and the arts or other related fields. If you want to work your way up to art director, consider these options.
You should get a degree in graphic design or a closely connected discipline; most art directors have a BA in either graphic design, illustration, fine arts, or a closely related field. Gain knowledge of design theory, computer programs, and standard procedures is possible through formal education.
Get real-world experience in your subject of study by actively seeking out internships and volunteer opportunities. Internships, contract work, or entry-level roles in design studios or in-house art departments are examples of possible career paths.
Create a portfolio of your best work and keep it up to date as you acquire expertise. A portfolio is an essential tool for every aspiring art director to show off their talents and experience to potential employers.
Focus your skillset: Successful art directors often excel in one or two distinct areas. Pursuing your passions, trying out new forms of expression or methods of working, and actively seeking out opportunities to do so will help you hone your skills and establish yourself as an expert in your field.
Connect with others in your field through networking events and online forums to learn about career prospects and industry news. Network with other experts in your field by participating in industry events, joining relevant professional groups, and posting on relevant social media platforms.
Most art directors start out as junior art directors before moving up the ranks to senior art directors. Working on projects and gaining experience under the tutelage of more seasoned art directors is where the bulk of your education and career development will occur.
It's also worth noting that some art directors come from other background, such as photography, illustration, and 3D animation. In most cases, they are creative thinkers with a solid grasp of the design process.
Becoming an art director can be a long and arduous process, but the talents you acquire along the way are transferable and valuable in many other creative fields.
Skills required for art directors
Art directors are in charge of inspiring their teams to create great work and seeing that all of their projects look great in the end. Key skill abilities for art directors often include the following:
Leadership: Art directors are responsible for managing and inspiring creative teams consisting of designers, illustrators, and other professionals.
Communication: Effectively conveying your ideas and vision to customers, stakeholders, and team members is a must for any art director. They need to be able to articulate their thoughts convincingly and in front of an audience, as well as offer and take constructive criticism.
Collaboration: A successful art director understands the importance of teamwork and frequently collaborates with colleagues in related fields, such as copywriting, branding, and marketing. They should be able to collaborate effectively and take into account the input of others.
Flexibility: Ability to quickly shift gears and implement fresh concepts is a must for art directors. They need to be capable of operating under intense pressure and in a fast-paced setting.
Project management: The ability to maintain projects on schedule and under budget is essential for an art director, who is typically tasked with juggling many projects at once.
Organization: Art directors need to be well-organized individuals who can monitor multiple projects at once. Additionally, they need to have the ability to set priorities and assign work efficiently.
Creativity: Art directors are expected to think creatively in order to create engaging visuals. They need a keen eye for beauty and lateral thinking skills to come up with novel and useful ideas.
Problem-solving: Art directors should be problem-solvers who can recognize issues and imagine novel approaches to resolving them. They should also be able to foresee problems and come up with solutions.
Technical skills: Art directors need to be technically savvy and proficient with design programs like Adobe Creative Suite. They also need to have a firm grasp of both analog and digital production methods.
Understanding of audience: Art directors need a thorough familiarity of their target demographic before they can design ads or other initiatives that will resonate and persuade them.
Although many art directors have degrees in graphic design or a closely related subject, some have learned the ropes on the job. Many art directors have worked their way up from lower positions.
Art directors' salaries
Art directors' salaries can range greatly depending on things including the sector they work in, their level of experience, and where they live. According to the Bureau of Labor Statistics (BLS), the median annual salary for art directors was $92,780 in May 2020. However, the highest 10 percent of art directors earned more than $166,400, and the worst 10 percent earned less than $54,970.
Here are some things that can affect an art director's salary:
Industry: The industry in which an art director works can have a huge impact on their compensation. Advertisement art directors might expect higher remuneration than their publishing business counterparts.
Location: The cost of living and the local job market might also effect an art director's compensation. Art directors working in major urban regions such as New York City, San Francisco, and Los Angeles tend to earn more than those working in smaller locations.
Level of experience: As with many occupations, an art director's income tends to improve with experience. A junior art director's compensation may be smaller to begin with, but it has the potential to grow as they gain experience and take on more responsibility.
Education: Art directors might expect better salaries based on their level of education and professional qualification.
The organization: The resources, reputation, and size of the team and projects available to an art director in a larger company may result in a higher salary than those at a smaller company.
It's important to remember that these are only ballpark figures, and that your real income and benefits could be different depending on your level of experience and other factors.
The salary range for the positions you're interested in might be determined by perusing actual job postings.
The Roles & Responsibilities of an Art Director
The following are roles that art directors often take on while working on a project:
- The art director is also the production supervisor. This means that every shot and every piece of editorial should be thought of as part of the overall production in terms of budget and schedule.
- The art director is responsible for all visual effects, post-production work, music and sound effects.
- The art director is involved in the budget and scheduling for every visual effect shot.
- The art director develops a detailed schedule for the work of all artists, as well as photographers and graphic designers.
Conceptualize and Design the project
- The art director works with the creative director, producers and directors to develop the look and feel of a project through concept art, sketches, mood storyboards and other design materials.
- The art director is responsible for breaking the story, conceptualizing the look and feel of a project, while also maintaining continuity with the overall visual style of other promotional materials.
Create budgets and timelines
- The art director is often the person that creates a detailed budget for a project, as well as a calendar for the overall design of a project's production.
- This can include identifying major deadlines and events that should appear on the screen. The art director must be aware of how much time, money and resources are available to spend on every visual element of production.
- The art director must also manage all budgets throughout the entire duration of the project and ensure that they adhere to all time constraints while taking into account other projects in development at their studio or animation house.
Design the style of an advertising campaign
- The art director creates the overall style and look of an advertising campaign. They think of how characters are going to be used, how to represent the product, how a logo should look and what fonts should be used in the design.
- The art director manages the design team to create all advertising materials from logos and titles to posters, catalogs and billboards.
- The art director also manages all marketing materials, such as press releases, email blasts and other collateral that needs to be created for a client's advertising campaign.
Talk to clients for approach and style
- The film's visual style is developed under the art director's direction.
- The art director must review all visual assets and provide feedback to ensure they are consistent with the project's theme and aesthetic.
- The art director is responsible for coordinating the cohesive presentation of all visual aspects.
- When developing a project, the art director is responsible for generating mood boards to showcase potential visual directions.
- The art director is instrumental in shaping the visual style and tone of a film.
Create and manage materials
- The art director oversees all aspects of production for all advertising material, including everything from shipping posters to how images are printed on billboards.
- The art director manages all assets, ensuring that they're properly cataloged for future use.
Coordinate the vision to the team
- The art director is the central image designer on any project. This means that they are responsible for managing all visuals in a film, including titles, shots and end credits.
- The art director coordinates with the creative team to establish an overall visual style for a film or TV show, ensuring that it fits within the overall look and feel of the rest of the project.
- The art director ensures that all character designs adhere to this look and feel across every piece of imagery throughout production.
- The art director is also in charge of maintaining continuity across all visual elements of a film.
Create and manage a production office
- The art director is responsible for managing all aspects of a project, whether it's an advertising campaign or a feature film.
- The art director creates an office to manage the work of all artists and designers on the project.
- The art director is responsible for hiring, firing and supervising everyone working on a film or an advertising campaign. Creating the overall schedule that ensures that every person has their tasks completed at the right time.
An art director must think about production strictly from a visual perspective and regard everything as an element of the final product.
For a studio or animation house to succeed in the visual effects industry, its employees must cultivate their ability to oversee a project from every aspect of its creation.